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MrBeast’s Management Firm Night Acquires LFM, Welcoming Kai Cenat and Top Creators

MrBeast Management Firm Night Adds Kai Cenat To Roster

In a major industry move, Austin’s Night management firm, known for representing MrBeast and Dream, has acquired New York’s LFM Management, a global brand-focused content creator agency. This acquisition brings prominent creators like Kai Cenat and AMP into Night’s fold, reshaping the digital creator landscape.

Night CEO Excited About Partnership with Top Creators, Including Kai Cenat and AMP

Reed Duchscher, Night’s CEO, is thrilled about the latest acquisition, joining forces with John Nelson and his prestigious clientele. This acquisition reaffirms Night’s commitment to representing top-tier YouTube and Twitch creators globally.


Notably, Twitch sensation Kai Cenat, a two-time “Streamer of the Year” winner, comes on board, recently surpassing 300 thousand subscribers on Twitch.

The AMP creator collective, featuring Cenat, Agent 00, Duke Dennis, and others, boasts over 10 million Twitch followers. The acquisition also introduces other standout creators, including FGTeeV, Deshae Frost, Tommy G, Daydrian Harding, and Salt Papi, further enriching Night’s already impressive roster.

LFM Founder Nelson Becomes Night’s VP of Talent in Merger

Source: Night

In the merger, LFM’s founder, Nelson, will assume the role of Night’s Vice President of Talent. This move allows him to continue representing the company’s new clients across all categories. Nelson expressed pride in LFM’s achievements and highlighted the potential of this collaboration with Night. It not only enriches Night’s talent pool but also opens doors to expanded opportunities for creators.

Notably, Night’s digital creators collectively amass over 5 billion monthly views on platforms like YouTube and Twitch.