Cherlato: The ‘After All’ Singer Cher Has Just Announced That She’s Stepping Into The Dessert Business!

Cher, the iconic singer, actress, and businesswoman, is launching her own gelato brand called “Cherlato.” Often described as the “Goddess of Pop,” the 77-year-old recently took to Instagram to announce this exciting venture!

What did Cher say about her new gelato brand?

Source: Cher / Instagram

Pop icon Cher recently took to social media to announce her plans to launch a gelato company, marking her official entry into the dessert industry. The message was followed by a video showcasing a brightly painted ice cream truck with the singers photographs imprinted on it, as well as the word “Cherlato,” which is presumably the name of the new gelato company. The video featured her hit Grammy-winning song Believe playing in the background, which she recorded in 1998.

Source: Cher / Instagram

She also shared the news on Twitter, where “Cher” quickly became a hot topic as a result of the buzz caused by her tweet, trending across the platform. Fans left positive comments, with some being totally shocked and others making jokes and expressing their excitement. “If I could CHURN back time!” one Twitter user humorously remarked, referencing the song If I Could Turn Back Time which is another one of the pop star’s iconic hits.

Source: Amy Sussman / BBMA2020 / Getty Images for dcp

“Yep, This Is Real…. I’m Launching My Gelato….Watch Out LA‼️ All Started 5 Years Ago And Now It’s Finally HAPPENING ???? More To Come….”

Cher on Instagram