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Alexia Laroche-Joubert: The New CEO Of Banijay France

Alexia Laroche-Joubert has recently been promoted to CEO of Banijay France, one of the largest independent production companies in the world. She is a force to be reckoned within the French TV industry, and she is known for her innovative and cutting-edge approach to programming.

Before joining Banijay, Laroche-Joubert had a successful career at Canal+, TF1, and Endemol France. She rose to the position of Editor-in-Chief at TF1 and Director of Programs at Endemol France, where she worked under the leadership of Banijay founder Stéphane Courbit.

What did Banijay France say about their new CEO?

In her new role, Laroche-Joubert will report to Banijay CEO Marco Bassetti. Bassetti said that Laroche-Joubert is the perfect person to lead Banijay France’s operations, calling her a “leading force for us in France for a number of years.” He further goes on to praise her “entrepreneurialism” and “creative spirit.” “Hugely respected, strategic and with a brilliant repertoire of credits, we have no doubt her experience and knowledge will be invaluable in driving the business to new heights,” Marco continued, “as we look to further diversify and enhance the offering.”

What are Laroche-Joubert’s thoughts on her CEO position?

“From start-ups, to well-established labels like ALP, I have led a career underpinned by entrepreneurialism and at Banijay, I’ve found a home where I can continue to indulge my creative passions,” commented Laroche-Joubert. “Stepping up to lead Banijay France was the logical next step, and I am proud to be taking on this challenge.” 

Alexia Laroche-Joubert is definitely a visionary leader who is changing the French TV industry. She is a force to be reckoned with, and she is sure to continue to shake things up in the years to come. Her joining is likely to be incredibly beneficial for Banijay.