‘Five Nights at Freddy’s’ Sets Box Office Ablaze With $10.3M In Thursday Previews

In its debut theater performance, Five Nights at Freddy’s celebrated a successful launch. Universal sources share that the day-and-date release strategy is a win for theaters and the overall ecosystem, as moviegoers and Peacock subscribers can both be happy. While some prefer the communal experience of watching a horror movie in a theater, Peacock draws in subscribers eager for Halloween content. 

Source: Universal

What are the box office stats on the ‘Five Nights at Freddy’s’ movie?

Freddy, the latest horror film from Universal and Blumhouse, grossed a whopping $10.3 million in American previews on Thursday. That’s comparable to New Line’s It: Chapter Two ($10.5 million), which opened to a record-breaking $91 million in 2019, with no adjustment for inflation. It also outperforms Blumhouse/Universal’s Halloween ($7.7 million), which also broke records when it debuted to $76.2 million in 2018, alongside Halloween Kills ($4.9 million) and Halloween Ends ($5.4 million), not adjusted for inflation. In addition, it outperformed Jordan Peele’s Us ($7.4 million).

Source: PosterSpy

When it comes to its opening weekend estimate, Five Nights at Freddy’s is expected to surpass a range of $45 million to $50 million. This impressive figure is achieved despite the simultaneous debut on its streaming sister, Peacock – albeit to paid subscribers only. However, other sources project a notably larger sum for the film’s performance, especially with respect to its impressive preview gross. However, there is no estimate yet of how front-loaded the film might be.

“There has been perhaps no other category of film that has enjoyed the cinematic history, enduring popularity and box office consistency as the horror genre and this weekend will continue the tradition with Five Nights At Freddy’s set to scare up one of the best, if not the best horror debut of 2023.”

Box Office Analyst Paul Dergarabedian
Source:  Patti Perret / Universal Pictures