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According to Disney+’s internal data, the second season of Loki kicked off strong for the streaming platform. In addition to this, the series’ premiere ranks second in viewership numbers among all Disney+ series premieres in 2023, falling behind only the season three opener for The Mandalorian that aired in March.
What was the viewing time for ‘Loki’ season 2?
The Marvel series’ season two debut had 10.9 million views worldwide in its first three days (plus a few hours), according to the increasingly industry-standard methodology of total watching time divided by run time. Loki debuted in North America on October 5 at 9 p.m. ET/6 p.m. PT (and on October 6 in much of the rest of the world). With a run period of 47 minutes, that translates to around 512 million minutes (8.54 million hours) of total viewing.
Loki’s three-day total compares well to that of the Star Wars series Ahsoka, which premiered in August to 14 million views on Disney+ — although it was spread out over five days, not three. The former is on track to overtake Ahsoka’s five-day total.
How did the first season of ‘Loki’ fare among viewers?
The excellent start to Loki season two isn’t surprising, given that the show’s first season was the most watched of any Marvel series on Disney+ to date. Season one averaged roughly 872 million minutes of viewing per week during its six-week run in June and July 2021, according to Nielsen statistics – 26 percent more than the second-place Marvel series (The Falcon and the Winter Soldier, at 692 million minutes per week).