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US Box Office: The Highly Anticipated ‘The Flash’ Movie Opens Weak, Even Below ‘Black Adam’

A 2023 American superhero film based on the DC Comics character of the same name, ‘The Flash’ was a movie that many were looking forward to watching. Produced by Warner Bros. Pictures, DC Studio and Double Dream, the filmmakers even received a cold-call by Tom Cruise raving about how good the movie was and “praising Andy [Muschietti], praising the film” as confirmed by Barbara Muschietti. Despite all this, the film flopped in the U.S Box Office and isn’t expected to do any better.

How much did ‘The Flash’ open for?

“The Flash,” a superhero adventure starring Ezra Miller, was intended and expected to ignite the summer blockbuster season but it managed to somehow entirely miss the mark. It opened with $55 million, falling short of fan’s and the studios expectations. The worst part is that they were super pricey projects, costing $200 million to make, with an added $100 million to market. For ‘The Flash’, executives at Warner Bros. worked very hard to convince everyone that the film would be mind-blowingly good, building up a lot of excitement and anticipation. With a unfortunate turn of events, it turned out to be an immense disappointment in it’s theatrical runs, opening even below The Rock’s ‘Black Adam’.

“This is a weak three-day opening for a superhero [film]. There have been similar openings that grew into big numbers. But we do not see that here.”

David A. Gross from Franchise Entertainment Research

What is ‘The Flash’ about?

The story of ‘The Flash’ follows the controversial Ezra Miller as Barry Allen aka The Flash who ends up travelling back in time to prevent the murder of his mother and “inadvertently cracks open the DC multiverse” setting itself up for a bunch of character cameos. He becomes trapped in an alternate reality where General Zod has returned to reign supreme and threaten annihilation, with supposedly no other superheroes around. According to quite solid speculation, it is expected for ‘The Flash’ to struggle to rebound in the coming weeks, especially as the release of many blockbuster films including: ‘Indiana Jones and the Dial of Destiny’ on June 30, ‘Mission: Impossible – Dead Reckoning Part One’ on July 12 and Christopher Nolan’s ‘Oppenheimer’ on July 21.

It has been directed by Andy Muschietti, and according to newly minted DC Studios co-chief James Gunn, is a must watch and one of the greatest superhero movies ever created. A tepid ‘B’ CinemaScore rating from opening weekend audiences suggest the crowd does not agree with this lavish praise.