Amazon Rakes in Views: ‘Thursday Night Football’ Debuts with Massive Ratings On Prime Video

Thursday Night Football‘s season premiere was a huge success for Prime Video. The Philadelphia Eagles’ 34-28 victory against the Minnesota Vikings Friday night drew 16.6 million viewers across all media platforms, breaking a Prime Video record for the most-streamed NFL game ever!

Source: SN illustration

Nielsens National TV Ratings: What was the outcome for Prime Video?

Last night’s game was the most-watched TNF game ever on Prime Video, according to Nielsen’s National TV Ratings (panel only), with 16% more total viewers than the equivalent game in 2022 (15.1M vs. 13.0M). Last night’s game was up 15% year over year among P18-49 (7.6M vs. 6.6M) and +17% year over year among P18-34 (3.5M vs. 3.0M) from last season’s TNF Chargers-Chiefs season opening (9/15/22).

Source: Amazon

According to the streamer, the median age of yesterday night’s TNF audience was 47, which is 7 years younger than the NFL average on linear networks through the first week of the season (54). TNF on Prime Video is the No. 1 program of the week among P18-34 across broadcast and cable for the week commencing Monday, September 11. TNF was also the most-watched program on broadcast or cable that night, outperforming the No. 2 program by +372% in total viewers (15.1M vs. 3.2M), according to Nielsen.

“We’re so excited to have kicked off our second season of exclusive TNF coverage by setting new all-time audience records. Building on last year’s success, our team worked tirelessly this offseason to raise the bar and enhance the viewing experience even further, so to see this kind of response and turnout from fans is very gratifying. We are thrilled with the continued growth and performance of TNF, the ways in which we are innovating in the space, and the value our sports portfolio provides to Prime members.”

Jay Marine, VP, Global Head of Sports at Amazon
Source: Trusted Reviews